Its often said that the reason its celebrated by Pashtuns in Afghanistan proper rather than in Khyber Pakhtunkhwa-North Balochistan is because of Desi influence in KP-NB. However, my opinion is of the opposite. I'd say its celebrated among Afghanistani Pashtuns because of influence from Persians being stronger there. Here are some reasons why:
1. Shia Pashtuns in KP-NB celebrate Nowruz. Not only do Shia Pashtuns celebrate Nowruz, but so do Shia Desis. If Desi influence was the reason that Sunni Pashtuns of KP-NB don't celebrate Nowruz, then Shia Pashtuns and Shia Desis wouldn't either celebrate Nowruz.
2. Sunni Pashtuns from the tribal more isolated close to the border of Afghanistan (e.g. Waziristan) have little to no Desi influence and they have no tradition of celebrating Nowruz.
3. Nowruz is celebrated in regions traditionally under the Persian sphere of influence. It's celebrated by Kurds, Azeris, Central Asian Turks, Volga Turks, and so on. So it's possible to conclude that the reason some Pashtuns celebrate Nowruz is cause of cultural influence from Persians. Pashtuns were always a tribal more isolated people so that would explain why it may not have been traditionally as common among Pashtuns compared to the other groups I mentioned.
4. Pashtuns of Afghanistan don't celebrate it to the same degree as Iranians do. There isn't any Chaharshanbe Suri nor is there any mention of Amu Nowruz and Haji Firuz among Pashtuns from Afghanistan. In a thread about Nowruz here, a user that visited Iran's Sistan & Balochistan said the local Baloch people did celebrate Nowruz but similar to the way AFG Pashtuns celebrate it rather than the way Persians celebrate it.
5. It's possible that in ancient Pre-Islamic times, Pashtuns had a Nowruz-type festival. But my assumption is that such a festival died out a long time ago and Nowruz was introduced by Persians for the reasons I mentioned above.
1. Shia Pashtuns in KP-NB celebrate Nowruz. Not only do Shia Pashtuns celebrate Nowruz, but so do Shia Desis. If Desi influence was the reason that Sunni Pashtuns of KP-NB don't celebrate Nowruz, then Shia Pashtuns and Shia Desis wouldn't either celebrate Nowruz.
2. Sunni Pashtuns from the tribal more isolated close to the border of Afghanistan (e.g. Waziristan) have little to no Desi influence and they have no tradition of celebrating Nowruz.
3. Nowruz is celebrated in regions traditionally under the Persian sphere of influence. It's celebrated by Kurds, Azeris, Central Asian Turks, Volga Turks, and so on. So it's possible to conclude that the reason some Pashtuns celebrate Nowruz is cause of cultural influence from Persians. Pashtuns were always a tribal more isolated people so that would explain why it may not have been traditionally as common among Pashtuns compared to the other groups I mentioned.
4. Pashtuns of Afghanistan don't celebrate it to the same degree as Iranians do. There isn't any Chaharshanbe Suri nor is there any mention of Amu Nowruz and Haji Firuz among Pashtuns from Afghanistan. In a thread about Nowruz here, a user that visited Iran's Sistan & Balochistan said the local Baloch people did celebrate Nowruz but similar to the way AFG Pashtuns celebrate it rather than the way Persians celebrate it.
5. It's possible that in ancient Pre-Islamic times, Pashtuns had a Nowruz-type festival. But my assumption is that such a festival died out a long time ago and Nowruz was introduced by Persians for the reasons I mentioned above.

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