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The "jingle trucks" of Peshawar

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  • The "jingle trucks" of Peshawar

    It takes six weeks to build a ‘jingle truck’, the brightly decorated lorries that rumble through the city of Peshawar. Adnan Khan meets the men who paint them and discovers how their work reflects the inner lives of the drivers of these massive murals on wheels.

    'Think of it this way: when a man gets married, his bride is decorated for him – she is made as beautiful as she can possibly be. For a truck driver, his truck is his bride,” says Baqir Khan, a Pakistani trucker.

    There’s an unmistakable glint in Baqir’s eye whenever he talks about his truck. It’s as if he’s escaping the realities of his life, slipping back into a simpler time when the world around him was a playground and the objects of his desire were full of colour and light. You can see the transformation – from the solemn 24-year-old man, battered and bruised by years of poverty and hopelessness, to an irrepressible child, proudly showing off his new toy. His truck is, of course, no mere trinket, though there is an unmistakable element of whimsy to it. The four-tonne, 207 horsepower Hino rig has been custom built for him, the lifeless machine itself transformed from a mechanical thing to living expression of his dreams.

    In the noisy yard on the southern outskirts of Peshawar, other trucks are being built for other drivers with similar dreams. The work starts from the basic elements: chassis are stretched and reinforced, the support beams of the carriage carved from massive pieces of wood; cabs, dreary and unremarkable in their original form, stripped bare and reconstructed in shades of lollipop to suit each driver’s individual tastes. Painters wait for the carriage to be built and then attack it with their brushes, turning bland metal into psychedelic canvases. After one and a half months of laborious effort, the final product will emerge in all its glory: a massive mural on wheels, dubbed the “jingle truck” by foreigners and considered by Peshawaris to be the one object of pride in an otherwise bleak landscape.


    Watching these trucks rumble through Peshawar’s anarchic streets, I’ve often wondered what it is that drives truckers to such polychromatic extremes. I’ve asked dozens of them why they do it. There is one common answer: it’s for the beauty. Simple. But somehow, after spending hours talking to them, I have the sense that there is more to it. Beauty doesn’t exist in a vacuum. According to art historians, objects of beauty form a reciprocal bond with the culture that surrounds them, a kind of continuum in which art and society feed off each other.


    A finished 'jingle truck' goes to work.





    On the one hand, the meaning of art changes over time depending on the cultural context. Conversely, art production reflects a culture’s collective realities – we can learn a lot about what is happening in a culture at a given point in time by studying its art.

    For drivers like Baqir, a truck is a work of art. “Look at this and you don’t need to look anywhere else,” he says, spreading his arms wide. “All the beauty you need is there.”

    Indeed, in a place like Peshawar, there really is no other place to look. Every inch of this riotous frontier city is a case study in urban ugliness. It is a place I can only describe as nauseating – a frenzied mass of dust and noise, crowds and chaos. And there is madness here, the deep, dangerous kind of madness that is the product of war. From day to day no one knows if this will be their last, if today they will step out for a bag of rice and into a bomb blast.

    For Pakistanis, the past 30 years have been an era of extreme upheaval. Uninterrupted war in neighbouring Afghanistan, rising jihadi militancy and now conflict on their own doorstep have altered the national psyche, perhaps irrevocably.

    According to Musafir Baig, a 63-year-old master truck painter, the violent impact of the past three decades has even altered the way in which painters express their art. Lorry painters represent the leading edge of artistic expression in a city like Peshawar, he says. They are the first to be affected by changes in their culture’s values and world view, so it’s not surprising that truck art was the first to respond to Pakistan’s changing fortunes.

    Thirty years ago, life was a far cry from what it is today. The Soviets hadn’t invaded Afghanistan and Peshawar was still a lively transit point for Europeans travelling the hippie trail to India. Life was simple, and art reflected that simplicity. But after the invasion in 1979, everything changed – simplicity gave way to an eruption of form and colour.

    No one can say who started the trend, but everyone agrees the change was inevitable. “The times were changing,” says Musafir. “The simple life we knew began to collapse around us. The suffering we saw in the refugees coming over from Afghanistan to the camps in Peshawar changed us. It changed everybody.”


    A portrait of Naghma adorns the back of Baqir's truck.


    Drivers often ask painters to paint images that are personal to them on their trucks. For the Pashtuns in particular, who dominate Peshawar and the eastern regions of Afghanistan bordering Pakistan, witnessing the violent fracture of their society left a lasting impression, and if art truly does reflect the times, then it was only natural that the way in which painters expressed their inner lives would also change.

    Musafir is a master landscape painter. His miniature depictions of idyllic meadows and mountain scenery are much in demand in the trucking community. This was not always the case.


    “I was never much interested in this type of painting,” he says. “When I was young, I painted simple patterns, like arabesque. That’s what was in my mind at the time and what was most popular with drivers. But when I paint, I look into my heart and the images that form there come into my mind. Now the images are of these places.”

    It’s easy to see a narrative of escape in these tiny renditions of paradise. Set against the madness of Peshawar, they are that much more poignant: Pakistan is a paradise lost – who wouldn’t want to escape it? And so much more so for a trucker, whose life is spent negotiating every nook and cranny of this dark world. The truckers will go where others wouldn’t dare: they have entered the war zones in Swat and the tribal areas. They ferry Nato and American military supplies through the treacherous Khyber Pass into Afghanistan. The environment they work in is the polar opposite of Musafir’s paintings. But when they slip into their cabs, they enter a different world altogether, a world dominated by colour and light.

    Baqir’s truck is nearing completion. The final touches are being put in place, from the metallic bells dangling on the front and rear bumpers that will give it its distinctive jingling sound, to the panels of red and orange flower patterns that will adorn the top of the carriage. When it rolls out on to Peshawar’s congested roads, it will be a thing of beauty, one of the few symbols of creative vigour left in a bleak city.

    And it will be an expression of its driver’s personality. Like many drivers, Baqir brought pictures with him of scenes he finds especially meaningful – a shot of a favourite mosque and a landscape from Swat that he has driven past many times and loves. They have been added to the more imaginative images on the side panels of the carriage. But the largest painting is devoted to his one true love: a massive portrait of Naghma, one of Pashtun music’s best-known singers, adorning the back of the truck. “Naghma is the only singer I listen to when I’m driving,” says Baqir. “For me, she is the queen of the road.”

    The road he’s talking about is as much a state of mind as it is a physical entity. When he compares it to a river pushing endlessly into Pakistan’s frontier, you see a glimpse of the uncertainty that has become the dominant feature of his life. When he describes his life on the road, the weeks and months, 24 hours a day with his truck, you sense just how elemental this relationship is, how it gives him some measure of meaning and purpose. Then, perhaps, you can begin to understand why drivers like Baqir have their trucks painted.

    The art, however, is dying. As with so much else in Peshawar, the endless bomb blasts and chaos are sucking the city dry of its creativity. Tabla-makers are going out of business because, as one master craftsman told me, “Who wants to listen to music in a time of sadness? Music is celebration, but there is nothing left to celebrate in this city.”

    This is the most costly casualty of war: when your day-to-day life is so consumed by the struggle to survive that there is no time for simple pleasures. “Fewer and fewer truckers are having their trucks painted these days,” says Musafir. “And we painters are tired of this world. There is nothing left in our hearts to inspire us.”

    And so they leave. The best of them are sometimes recruited by Arabs from the Gulf, to paint murals in their homes.

    “A few painters have escaped that way,” says Musafir. “None of them has ever come back. None of them wants to come back.”

    But for the drivers, there is no escape; there is only the road. And as endless as those roads may seem, they ultimately must come to an end, somewhere on the distant horizon where borders form the prison that Pakistan has become. And so drivers like Baqir retreat into the dream world of their jingle trucks. There at least, the world has no boundaries.























  • #2
    An article about the different kinds of decorated trucks

    Amherst Magazine Spring 2005: On Wings of Diesel: The Decorated Trucks of Pakistan

    On Wings of Diesel: The Decorated Trucks of Pakistan

    Text and Photos by Jamal J. Elias
    For the past three years, Professor of Religion Jamal J. Elias has been conducting research on vehicular art in Pakistan as part of a larger academic project—and eventually a book—on the poetics of Islamic art. Last winter his research was funded by a grant from Amherst College. This article is adapted from his Website and an article he wrote for the spring 2003 issue of the journal RES: Anthropology and Aesthetics.

    One of the most striking aspects of landscape and society in Pakistan is the vision of trucks and buses completely covered in a riot of color and design. They might spew diesel fumes, they may take up all of the winding, narrow, under-maintained road one is trying to negotiate, but they are certainly noticeable, like so many mechanical dinosaurs adorned in full courtship colors.

    The decoration of vehicles is a common practice in a number of countries in addition to Pakistan. Similar techniques and materials are employed in truck and (more frequently) bus decoration in the Philippines, Indonesia and several countries in Central and South America; in South Asia itself, Indian trucks are painted, as are the bicycle rickshaws of Bangladesh. What makes the case of Pakistan unusual, however, is the pervasiveness of vehicle decoration, since decoration is heavily used on virtually all private and fleet-owned commercial vehicles, from the well-known trucks and buses to vans, share taxis, animal carts and even juice vendors’ pushcarts (a circumstance shared only by Afghanistan).


    Vehicle decoration is an expensive undertaking. It costs about $5,000 to do the bodywork on a truck, although much of the cost goes toward structural modifications to the vehicle (the per capita income in Pakistan is $2,100, as measured by Purchasing Power Parity). Most Pakistani trucks are not owner-operated, but belong to fleets. In the case of larger fleets it is the norm for fleet owners to authorize the driver to take the vehicle to a coachwork shop at company expense and have it decorated according to his own taste (although in many fleets all trucks have similar lettering and colors on the side panels). In the case of smaller fleets, where the owner possesses three or four trucks, he takes a much more active role in the vehicles’ decoration. Given the owner’s and operator’s lack of direct economic benefit in decorating a truck and the absolute pervasiveness of this form of art—it is safe to say that every intercity privately owned truck in Pakistan is decorated—it becomes obvious that the motivation to decorate lies somewhere else. The motifs on trucks display not just aesthetic considerations, but attempts to depict aspects of the religious, sentimental and emotional worldviews of the individuals employed in the truck industry. And since trucks represent the major means of transporting cargo throughout Pakistan, truck decoration might very well be this society’s major form of representational art.




    An electrician attaches the last bit of decoration—a flashing neon light—to a truck designed in the Punjabi style, outside Islamabad, Pakistan.



    My data has been collected in northern and southern Pakistan. I’ve focused my attention on the Karakorum Highway, the main commercial artery that connects Pakistan to China; on Rawalpindi, where the routes to China split from the east-west route to Afghanistan; and on the commercial center of Karachi. In addition to photographing trucks to analyze their designs, I’ve interviewed truckers on the road and at rest, as well as owners while they are having their trucks built up and when they are taking delivery of the finished vehicles. I’ve visited truck-design workshops, interviewed artists at their homes and places of work, and talked to artisans who manufacture the smaller pieces of art that are attached to the truck after the main designing is done.

    Through this research, I have identified a number of distinct styles of design, although designers tend to be unselfconscious and extremely dynamic in modifying their approach, so that motifs are added and removed from the artist’s palette with great rapidity. Nevertheless, there are at least five basic styles of truck design. The most common is the Rawalpindi or Punjab style, which accounts for most trucks built up in the northern Punjab (Rawalpindi, Hasanabdal, Haripur and the Gujranwala area) and in Pakistan-administered Kashmir (Azad Kashmir). These trucks have ornate metal cowling above the windshield and rely heavily on plastic appliqué in their decoration. The trucks of Swat (a wide valley in the northwest of the country) are distinctive for their carved wooden doors and limited use of plastic and hammered metalwork. The trucks of Peshawar (a city close to the Khyber Pass on one of the two main routes connecting Pakistan and Afghanistan) fall somewhere in between the Rawalpindi and Swat schools. They often have carved wooden doors (although, unlike the trucks of Swat, their doors are likely to be painted), and they use a metal cowling, only the cowling tends to be simpler than that of a Rawalpindi truck. The fourth style is the Baluch form, based in southern and western Pakistan (Dera Ghazi Khan, Quetta and Karachi). Vehicles decorated in this style tend to be the most elaborate in their extensive use of intricate mosaic appliqué and chrome “cow-catcher” bumpers. The fifth style, that of Karachi, is difficult to define, and I am inclined to see it not as one mode at all, but an amalgamation. Karachi, as Pakistan’s major sea and land port, as well as its primary metropolitan area, has more trucks than any other place in the country. It also has truckers from every other region, and many of those drivers choose to decorate their trucks in the tradition of the up-country region to which they belong. The only distinctive Karachi design is wooden relief work over the windshield, colored with iridescent paints. This design is most common in water tankers, a kind of truck ubiquitous in Karachi and not at all common in other areas.
    The motifs on the trucks can be categorized in five groups:
    1. Idealized elements of life, such as the romanticized village, landscapes or beautiful women
    2. Elements from modern life, such as pictures of political figures or patriotic symbols
    3. Talismanic and fetish objects, such as horns, yak tails and items of clothing
    4. Talismanically or religiously loaded symbols, such as eyes and fish
    5. Obvious religious symbols and images, such as Buraq (a celestial horse that is believed to have carried the Prophet Muhammad on a spiritual journey to heaven)


    One can make sense, then, of the Pakistani truck that at first glance appears to be an explosive expression of popular or folk art. The side panels are used to situate the constantly moving driver in a social geography. The role played by the trucking company’s name and routes is self-apparent in situating the driver, but other images, particularly romanticized or idealized naturalistic paintings, are equally significant. The nomadic nature of the driver is critical to his self-conception, consciously articulated by him in conversation and in the music he listens to. He pines for an imagined home from which he is absent by definition. The truck functions not only as his home away from home, but also as his means of livelihood and his partner. The last concern explains the general motivation to decorate the truck and to feminize it and endow it with bridal symbols.
    The symbolism connected with safety of person and livelihood dominates the truck and also the trucker’s behavior (visits to shrines, the religious stickers adorning the interior of the truck). The need to avoid misfortune and gain good fortune provides a simple explanation for the talismanic objects, symbols and explicit religious motifs on the truck. However, their specific nature and placement provide evidence for my assertion that truck decoration functions linguistically, and that the choice of motifs and their location are the syntax through which varying messages can be conveyed.



    A portrait of Major Aziz Bhatti, a military hero killed in Pakistan’s 1965 war with India, decorates the back of a truck outside Islamabad.


    One important piece of evidence for this idea is the difference between how the front and the back of the truck are decorated [a pattern that is common to most trucks and styles]. Unlike the front of the truck, which largely features powerful religious material, the back is whimsical (often humorous) and predominantly has motifs from modern life. I find three main factors explain this. First, there is the practical consideration that the back of the truck suffers much wear and tear from the constant loading and unloading of goods….[It would] imply a disrespectful attitude if one were to have explicit religious ornamentation subjected to abuse. Second, there are important semiotic differences between the front and back in general: One’s “face to the world” is one’s serious expression, and one’s behind is the butt of jokes. Third, the back of the truck is normally seen by those stuck behind it on the road….When parked at truck stops, the vehicles are pulled into parking spaces face first, and truckers gather in front of the vehicles to eat, drink tea and chat. Given that the detailed decoration of the front of the truck can be seen fully only when the truck is stationary, and that when it is stopped, the people around it are normally truckers… it is to them that the trucker presents his serious face. This face is one that he partly creates and partly acquires or inherits—inasmuch as he has only partial control of the ornamental program of the truck—but at the moment of display it is his face, since he, the truck driver, is inseparably identified with the truck.


    Even the wheel wells of this Punjabi-style truck in Rawalpindi are decorated. The vehicle’s elaborate cowling is the hallmark of the style.


    This raises the question of the driver’s relationship to the religious symbols that dominate the front part of the truck. By far the most common religious symbols are the Ka’ba and Prophet’s Mosque, usually appearing on the left and right of the front of the truck somewhere toward the top. It is not firmly established that the drivers, owners or the truck designers are entirely clear on the actual symbolism of the motifs. In fact, many drivers I’ve talked to plead ignorance of all the symbols and claim that they are either purely aesthetic or were put there at the sole discretion of the truck designer. Of course, in conducting fieldwork of this sort it is quite the norm to have the interviewees possess a different understanding of the material than the researcher does. But real or feigned ignorance of the religious imagery doesn’t mean that it lacks importance. In fact, with progressive loss of a symbol’s status as an active figure of speech or metaphor, it becomes more, not less, like literal truth.


    I would argue that religious images, even at their least denotative, or most abstract, are images nonetheless; they are perceived, and—to paraphrase Paul Ricoeur—perception gives rise to symbols, and symbols give rise to thought and response. Built into the symbol, as a perceptual metaphor, is the capacity to pattern responses concerning how the individual relates to the world or to the divine. Thus the symbols used in truck decoration in particular (and vehicle decoration in general), even when they are not consciously representative of a particular religious message, are still shaped by a notion of the religious place of the individual, by a religious worldview, and they still elicit responses that are framed within the parameters of that worldview. That these religious symbols are pictorial, and that the religious responses are elicited by pictorial representation, raises many questions about the nature and role of religious art in Pakistan, which views itself as resolutely lacking pictorial religious art. That subject, however, is too complex to be addressed in this brief article.

    Clearly Pakistani truck art offers the scholar a rich vein to mine, but one does not need to be a specialist to appreciate the talent, pride and exuberance the artwork represents. And these qualities are all the more striking for their context: The artwork does not occur in a palace, mosque or church, but on common work vehicles in one of the world’s poorest countries. Pakistani truck art, then, can be seen as a monument to the irrepressibility of human nature, but its more important role is to remind us that we all share it.




    Photos: Jamal J. Elias

    Comment


    • #3
      I think they even brought one to London to showcase.

      Comment


      • #4
        lol

        Trucks kho khair but it's funny what the Afghans call the jingle buses in Peshawar. lol

        Comment


        • #5
          These trucks and buses are perhaps one of the most apparent signs of Pashtun culture and they can be seen all over Pakistan. The concept, according to some, is to decorate the bus to make it look like a bride. Most of these trucks are Bedfords from the 1940s and 50s. Apart from the art, there is always Pashto or Urdu poetry written on their back-sides.

          Pashtuns love their culture, their folk music and their art and while other nationalities in the region are becoming Westernized and Udruized (thanks to Pakistani state policies), this aspect of Pashtun culture at least is thriving.

          Thank you for the pictures, Levanay Musafira.
          "If a nation expects to be ignorant and free, in a state of civilization, it expects what never was and never will be".

          "Knowledge will forever govern ignorance; and a people who mean to be their own governors must arm themselves with the power which knowledge gives".

          Comment


          • #6
            Thanks Musafira.

            A little note on what I call a contemporary Pashtoon art form in my note on the Karachi traffic:

            ... musings from a distance ...: Planes, Trains and Automobiles

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